Which of the Following Is True of Using Publicity as a Promotional

question 129

Multiple Choice

Which of the following is true of using publicity as a promotional strategy?

• A) Companies have to spend more for publicity than advertising or personal selling.
• B) Companies have less control over whether the press publishes good or bad news.
• C) Consumers tend to believe more in company-disseminated information than in publicity-generated news.
• D) Companies tend to view all kinds of publicity - good or bad - as profitable for the company's reputation and its brand equity.

---

Definitions:

Noncyclic Electron Pathway

Light-dependent photosynthetic pathway that is used to generate ATP and NADPH. Because the pathway is noncyclic, the electrons must be replaced by the splitting of water (photolysis).

Calvin Cycle Reactions

A series of biochemical redox reactions that take place in the stroma of chloroplasts in photosynthetic organisms. It is a critical part of the process of carbon fixation, converting carbon dioxide into glucose.

Stroma

The supportive tissue of an epithelial organ, tumor, gonad, etc., consisting of connective tissues and blood vessels.

ATP Synthase

Complex of proteins in the cristae of mitochondria and thylakoid membrane of chloroplasts that produces ATP from the diffusion of hydrogen ions across a membrane.