Compare and Contrast the Differences Between Marketing and Integrated Marketing

question 100

Multiple Choice

Compare and contrast the differences between marketing and integrated marketing communication (IMC) .​

• A)​Marketing requires the segmentation of the target market while IMC focuses on the product.
• B)​Marketing focuses on the internal aspect of the business while IMC integrates internal marketing with external variables.
• C)​Marketing takes customer needs into consideration while IMC focuses on implementing the appropriate combination of promotional mix variables.
• D)​Marketing is the development of products that fit the needs of a target market while IMC ensures that all facets of marketing work together to produce a cohesive message.
• E)​Marketing focuses on product development and selling products while IMC focuses on the relationships between the business and the marketing firms and public relations agencies that manage their products.

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Definitions:

Corporate Structure

The organization of different departments or units within a company, defining roles, responsibilities, and authority levels.

Market Value

The estimated amount for which an asset or service would trade in the marketplace at a given time.

Promoter

A person who participates in the initial setting up of a corporation or who assists the corporation in making a public share offering.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders; corporations can own assets, incur liabilities, and conduct business.