American Siding and Windows Uses a Team of Inside Sales

question 61

Multiple Choice

American Siding and Windows uses a team of inside sales representatives to contact homeowners by telephone and schedule appointments to provide free estimates on home improvement projects such as new windows, sun rooms, siding, and awnings. The company's promotional efforts can be classified as:

• A) direct marketing.
• B) public relations.
• C) sponsorship.
• D) nonpersonal selling.

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Definitions:

Order Costs

Expenses associated with making and processing an order for goods or services.

Economic Order Quantity

The optimal quantity of stock that minimizes the total costs associated with ordering and holding inventory.

Carrying Costs

Carrying costs are expenses associated with holding inventory, including storage, insurance, and opportunity costs, among others.