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Explain the AIDA Concept

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Explain the AIDA concept.


Definitions:

Advertising Media

Various platforms or channels through which promotional messages are communicated to the public, including television, radio, print, and digital formats.

Viewer Profiles

Information and data collected about viewers or users that describe their habits, preferences, and demographic details to inform content creation, marketing strategies, and personalized experiences.

Digital Technologies

The range of electronic tools, systems, devices, and resources that generate, store, or process data, including social media, online gaming, multimedia, and mobile phones.

Generation Z

The demographic cohort following Generation Y, typically defined as those born from the mid-1990s to the early 2010s, known for being digital natives.

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