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The Follow-Up Step in the Sales Process Often Determines Whether

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The follow-up step in the sales process often determines whether an individual who has made a recent purchase will become a repeat customer.


Definitions:

Cost of Goods Sold

The direct expenses related to the production or purchase of products a company sells.

Molding

The process of shaping a malleable substance into a specific form using a rigid frame or mold.

Operating Statement

A financial document that provides a detailed account of a company's operating activities and expenses over a specific period, also known as an income statement or profit and loss statement.

Product Return

The process by which a customer returns a product to the seller for a refund or exchange.

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