Taking Steps to Determine That a Potential Customer Has the Need

question 127

True/False

Taking steps to determine that a potential customer has the need, financial capability, and authority to make a purchase is called canvassing.

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Definitions:

Advertising

A means of communication with the users of a product or service, aimed at promoting or selling a product, service, or idea.

Policymakers

Individuals or groups responsible for making decisions and laws that guide the direction of governmental, organizational, or institutional actions.

Competitive

A market condition characterized by multiple sellers and buyers, where no single entity can dictate prices or terms, fostering efficiency and innovation.

Advertising Campaign

A series of advertisement messages that share a single idea and theme aiming to promote a product, service, or brand across different media.