_____ Refers to a Personal Selling Approach in Which Customers

question 108

Multiple Choice

_____ refers to a personal selling approach in which customers comes to the seller's place of business to buy products largely on their own initiative.

• A) Order processing
• B) Outbound telemarketing
• C) Over-the-counter selling
• D) Relationship selling

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Definitions:

Sales Offer

A promotional or sales activity making a specific proposal to entice customers to buy a product or service.

Goods

Physical items that are sold or traded, typically manufactured products or raw materials.

Business Transaction

An economic event with a third party that is recorded in an organization's accounting system.

Total Assets

The complete sum of everything a company owns or controls that has economic value, shown on the balance sheet.