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Brittany Is a Sales Representative with CDW, an Information Technology

question 38

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Brittany is a sales representative with CDW, an information technology reseller. She is a specialist for the education market and contacts her customers who are typically information technology directors for K-12 schools and higher education. Her territory includes the entire United States and she is able to have flexible hours since some days she may arrive early to contact customers on the East Coast or stay late if she's contacting customers in the Mountain or Pacific time zones. Her company has a proprietary phone technology system which provides names and contact information of leads and current customers so Brittany can make the most of her sales calls and be more productive. She typically makes 20 to 25 dials an hour and on average is able to speak with 2-3 individuals each hour. She was initially surprised at her ability to connect with customers and create relationships through her phone conversations and has created trust-based relationships over time. Her customers value her advice and opinions because she understands their needs, has expertise in the products and services she represents, and always seeks to meet their needs. Brittany's position is best categorized as a(n) ________ channel position.


Definitions:

Neural Tube Defects

Birth defects of the brain, spine, or spinal cord occurring in the early stages of pregnancy due to incomplete development of the neural tube.

Pregnant

The state of carrying a developing fetus within the female body, typically lasting around 40 weeks from the last menstrual period to childbirth.

Maternal Obesity

A condition characterized by excessive body fat in a pregnant woman, which can increase the risk of complications during pregnancy and childbirth.

Neural Tube Defects

Birth defects that occur due to the improper development of the neural tube during early pregnancy, resulting in conditions like spina bifida.

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