When Discounts Become Normal Elements of a Competitive Marketplace,other Marketing

question 34

True/False

When discounts become normal elements of a competitive marketplace,other marketing mix elements gain importance in purchase decisions.

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Definitions:

Subliminal Perception

The processing of information by the brain that occurs below the level of conscious awareness.

Absolute Threshold

The minimum intensity of stimulation that must occur before you experience a sensation.

Exposed Stimuli

Stimuli that are presented to an individual in a way that they can be perceived and processed by the senses.

Sense of Smell

The ability to perceive odors or scents through the olfactory system, which is part of the sensory system.