You Are the Marketing Manager for a State Park Conference

question 124

Multiple Choice

You are the marketing manager for a state park conference center.Large conferences are booked more than one year in advance,so you can put together a calendar of scheduled events.Weekends are especially busy times.You have been charged with finding online ways that you can fill the gaps in reservations. ​
Required:
How would you use a recently created online method to increase business during known slow visitor times?​

• A)​design an attractive website that lists the recreational features of the park's facilities
• B)​host an online auction to negotiate prices for weekday stays
• C)​send an e-mail offering discount prices to conference attendees
• D)​write a blog that posts interviews with satisfied previous visitors
• E)​create a short humorous online video and hope it goes viral

---

Definitions:

Social Norms

Unwritten rules or expectations for behavior within a social group, which shape individuals' actions and interactions.

Morally Justifiable

Actions or decisions that can be defended as right or acceptable according to ethical principles.

Unethical Purposes

The use of actions or strategies intended to promote personal or organizational gain through means that violate moral or professional principles.

Social Rejection

The experience of being excluded, ignored, or dismissed by others or within a social group.