_____ Is a Pricing Strategy That Allows Marketers to Vary

question 138

Multiple Choice

_____ is a pricing strategy that allows marketers to vary prices based on such factors as demand,even though the cost of providing those goods or services remains the same.

• A)Yield management
• B)Modified breakeven technique
• C)Marginal cost pricing
• D)Incremental revenue pricing

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Definitions:

Experiential

Relating to or derived from direct experience; often used in marketing to describe a strategy focused on creating memorable customer experiences.

Consumer-Based

Approaches or strategies focused on understanding and meeting the needs and preferences of consumers.

Brand's Strength

The ability of a brand to maintain market share, loyalty, and awareness among consumers, contributing to its overall equity and value.