In International Marketing,which of the Following Pricing Objectives Is Used

question 40

Multiple Choice

In international marketing,which of the following pricing objectives is used when products are associated with intangible benefits,such as high quality,exclusiveness,or attractive design?

• A)Profitability objective
• B)Volume objective
• C)Meeting-competition objective
• D)Prestige objective

Understand the concept of the family life cycle and its stages.

Describe the roles of individual family members in the consumer purchase decision process.

Recognize the influence of consumer socialization on purchasing behavior.

Comprehend the factors affecting family decision-making styles.

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Definitions:

Positive Statement

A factual assertion that can be tested or verified, often used in economics to describe how the world is, as opposed to how it should be.

Indirect Approach

A communication method where the main point or message is not directly stated at the beginning, often used in writing or speech to build suspense or be polite.

Buffer Statement

A neutral or positive statement used to cushion the impact of a negative message or bad news in communication.

Promotion Drive

A campaign or effort to increase awareness or sales of a product or service, or to elevate an individual's position within an organization.