​You Begin Every Work Day by Stopping by the Local

question 77

Multiple Choice

​You begin every work day by stopping by the local premium coffee shop for a latte.They recognize you when you come in and just hand you your regular order.Recently,a number of events happened at the same time: you got a promotion with a higher salary; your regular coffee shop increased its prices; and a competitor moved into the same shopping center,offering lower prices. ​
Required:
During your vacation,you have the luxury of time to reflect on your workday pattern of coffee consumption.Looked at from a marketing perspective,which action could you choose to show that your demand is more elastic?

• A)​spending some of your higher income after the promotion
• B)​demonstrating that you are a loyal customer of your current coffee shop
• C)​asking for a good-customer discount from your regular place
• D)​discovering that you enjoy the taste of the competitor's coffee
• E)​returning to the comfort of your established routine

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Definitions:

Unconditional Positive Regard

A concept in client-centered therapy proposing that therapists should accept and support their clients regardless of what they say or do.

Humanist Therapists

Mental health professionals who focus on the individual's unique potential for personal growth and self-actualization.

Transference

In psychoanalysis, the process by which emotions and desires originally associated with one person are unconsciously transferred to another person.

Family-Systems Perspective

An approach to doing therapy with individuals or families by identifying how each family member forms part of a larger interacting system.