Examlex
Pricing objectives tied directly to meeting prices charged by major competitors emphasize the price element of the marketing mix and focus less strongly on nonprice variables.
Creativity
The ability to produce original and valuable ideas or solutions by thinking outside conventional boundaries or patterns.
Motivation
The processes that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.
Product Innovations
The introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses.
Process Innovations
Refers to the implementation of a new or significantly improved production or delivery method, contributing to increased efficiency and effectiveness.
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