Which of the Following Exemplifies a Yield Management Pricing Strategy

question 131

Multiple Choice

Which of the following exemplifies a yield management pricing strategy?

• A)Lowering cab rental rates on weekends compared to weekdays
• B)Introducing a pack of oatmeal breakfast cereals at a price of $3 which actually cost $5
• C)Charging an exorbitant price for a designer outfit to signal quality and exclusiveness
• D)Selling a brand of soap at 20 percent discount for a limited time period during its introductory stage

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Definitions:

Red Herring

A fallacy or distraction that leads away from the main issue or argument, often used to mislead or divert attention.

Logical Fallacy

An error in reasoning that renders an argument invalid or undermines the logic of a discussion.

Analogy

A comparison between an unfamiliar idea, thing, or situation and something the audience already understands.

401(K) Retirement Plans

A tax-advantaged retirement savings plan offered by many employers in the United States, allowing employees to save a portion of their paycheck before taxes.