​You Begin Every Work Day by Stopping by the Local

question 77

Multiple Choice

​You begin every work day by stopping by the local premium coffee shop for a latte.They recognize you when you come in and just hand you your regular order.Recently,a number of events happened at the same time: you got a promotion with a higher salary; your regular coffee shop increased its prices; and a competitor moved into the same shopping center,offering lower prices. ​
Required:
During your vacation,you have the luxury of time to reflect on your workday pattern of coffee consumption.Looked at from a marketing perspective,which action could you choose to show that your demand is more elastic?

• A)​spending some of your higher income after the promotion
• B)​demonstrating that you are a loyal customer of your current coffee shop
• C)​asking for a good-customer discount from your regular place
• D)​discovering that you enjoy the taste of the competitor's coffee
• E)​returning to the comfort of your established routine

---

Definitions:

B₂C Respondents

Individuals or consumers who respond or interact with business-to-consumer surveys, studies, or marketing campaigns.

Brand Transparency

The practice of openly sharing all aspects of the company's operations, values, and ethics with consumers, fostering trust and credibility.

Brand Engagement

The process of building a relationship between a brand and its consumers, encouraging loyalty and interaction through various means.

First Moment

An initial point in time or the very first instance of an event or occurrence.