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Every Online Marketer Is Inherently a Global Marketer Who Must

question 233

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Every online marketer is inherently a global marketer who must understand the internal and external conditions that affect global pricing strategies.


Definitions:

Foreign Exchange Market

A global marketplace for trading currencies, determining the foreign exchange rates for every currency.

Currency

A system of money in general use in a particular country or economic context, facilitating the transfer of goods and services.

London Interbank Offer Rate

An interest rate average calculated from estimates submitted by leading banks in London that indicates the rate at which banks lend to one another.

Eurodollar Loans

Financial loans that are denominated in U.S. dollars but are held in banks outside the United States.

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