Which of the Following Is True of Promotional Pricing

question 16

Multiple Choice

Which of the following is true of promotional pricing?

• A) It promotes goods and services at specific price ranges based on the belief that certain prices are more appealing to consumers.
• B) It uses lower-than-normal price as a temporary component in the selling strategy.
• C) It sets a high price for products that offer unique potential ability.
• D) It uses extensive promotional allowances to get channel members to promote the product.

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Definitions:

Labor Force

All the non-institutionalized, civilian working-age population that is employed or actively seeking employment.

Unemployment Rate

The component of the labor force that is unoccupied by work but is in pursuit of employment opportunities.

U-4 Unemployment Rate

A measurement of the labor force that includes the total unemployed, plus discouraged workers who have stopped looking for employment.

Labor Force Participation Rate

The percentage of the population ages 16 and over that is working or actively seeking work.