​Don Intends to Use Promotional Pricing as an Ongoing Part

question 111

Multiple Choice

​Don intends to use promotional pricing as an ongoing part of the marketing strategy for his automotive supply store.Because you are his friend -- and have years of experience in retail marketing -- you feel obligated to tell Don that he should rethink this plan.What point(s) do you make?

• A)​Overuse of promotional pricing can get customers hooked on lower-than-normal prices.
• B)​Promotional pricing is intended to be a temporary part of a firm's marketing strategy, not an ongoing element.
• C)​Promotional pricing will require Don to use popular products like motor oil as loss leaders.
• D)​Promotional pricing only works when implemented together with psychological pricing techniques.
• E)​Promotional pricing is seldom used by retailers.

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Definitions:

Skeletal Muscles

Muscles attached to the bones that are responsible for voluntary movements.

Prefrontal Area

A region at the front of the brain's frontal lobes, critical in regulating complex cognitive, emotional, and behavioral functioning.

Smooth Muscle

A type of muscle found in the walls of hollow organs like the intestines and blood vessels, controlling involuntary movements.

Descending Pathway

Neural pathways that travel down the spinal cord and control the transmission of signals from the brain to the body.