Match Each Item with the Correct Statement Below

question 53

Multiple Choice

Match each item with the correct statement below.
-Offering a printer along with a personal computer at a single price is an example of _____.

• A)competitive bidding
• B)penetration pricing strategy
• C)list price
• D)trade discount
• E)price flexibility
• F)promotional pricing
• G)loss leader
• H)cannibalization
• I)bundle pricing
• J)odd pricing
• K)transfer price
• L)profit center
• M)skimming pricing strategy
• N)competitive pricing strategy
• O)pricing policy
• P)market price
• Q)noncumulative quantity discount
• R)step out
• S)bot
• T)cash discount

---

Definitions:

Convergent Validity

The construct validity of a measure is assessed by examining the extent to which scores on the measure are related to scores on other measures of the same construct or similar constructs.

Correlation Coefficient

A statistical measure that calculates the strength and direction of the relationship between two variables.

True Score

An individual’s actual score on a variable being measured, as opposed to the score the individual obtained on the measure itself.

Measurement Error

The degree to which a measurement deviates from the true score value.