Why Do Marketers in Most Industries Have Difficulty Making Estimates

question 13

Multiple Choice

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

• A)Marketers rarely stay in the same job for more than five years.
• B)There are many uncertainties in the marketplace.
• C)The margin for error in long-term forecasting is very small.
• D)The cost involved limits predictions beyond five years.

---

Definitions:

Martin Luther King, Jr.

An American civil rights leader known for his nonviolent activism against racial segregation and for his pivotal role in advancing civil rights through speeches and protests during the 1950s and 1960s.

Rioting

A form of civil disorder characterized by the group violence against people or property.

Zora Neale Hurston

An influential African-American writer and folklorist known for her significant contributions to African-American literature and culture in the early 20th century.

Pulitzer Prize

A prestigious award given annually in several categories to recognize outstanding achievements in journalism and the arts in the United States.