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The desire to expand management and marketing capabilities is a direct financial motive.
Sociometric
A methodological tool in social sciences used to measure social relationships, acceptance, or rejection within groups.
Reference Group
A group that individuals use as a standard for evaluating themselves, their behaviors, and their attitudes, influencing their sense of social identity.
Interaction Process Analysis (IPA)
A methodology for observing and categorizing the interpersonal dynamics and communication patterns within a group to understand its behavior.
SYMLOG
SYMLOG (System for the Multiple Level Observation of Groups) is a framework and methodology for observing and analyzing the behavior of individuals within a group, focusing on dimensions of dominance/submission, friendliness/hostility, and instrumentality/expressiveness.
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