A Long-Term Debt Issue Sold Simultaneously in Several Different National

question 19

Multiple Choice

A long-term debt issue sold simultaneously in several different national capital markets, but denominated in a currency different from that of the national market where the issue occurs is called a(n)

• A)World bond.
• B)International capital bond.
• C)Floating bond.
• D)Eurobond.

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Definitions:

Product Development

The process of bringing a new product or service to market, from ideation through design, manufacturing, and marketing.

Market Penetration

A metric showing the extent of purchases or uptake of a product or service against the total possible market for it.

Market Development

A business growth strategy focusing on increasing sales of existing products to new markets or demographic segments.

Diversification

The strategy of increasing the variety of products or markets to reduce risk.