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If sales total $2,000,000, fixed costs total $800,000, and variable costs are 60% of sales, the contribution margin ratio is 40%.
Ethnomethodology
A sociological perspective focused on the ways people use everyday conversation and gestures to construct a shared social reality.
Phenomenology
A philosophical approach that focuses on the structures of experience and consciousness from the first-person perspective.
Talcott Parsons
A prominent American sociologist known for his theories on social systems, action theory, and for his role in developing structural functionalism.
European Tradition
Relates to the social, cultural, historical, and intellectual heritage of Europe.
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