Examlex
Transfer prices may be used when decentralized units are organized as cost, profit, or investment centers.
Prospective Buyers
Individuals or entities showing interest in purchasing products or services.
Marketing Mix
The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.
Promotional Mix
The combination of marketing tools used by a company to promote its products or services effectively.
Personal Selling
A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.
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