The Market Share Variance Is Calculated by

question 9

Multiple Choice

The market share variance is calculated by

• A)[(Actual industry sales in units −Budgeted industry sales in units) × (Budgeted market share percentage)] × (Budgeted average unit contribution margin).
• B)[(Actual market share percentage − Budgeted market share percentage) × Actual industry sales in units] × Budgeted average unit contribution margin.
• C)(Actual quantity sold − Budgeted quantity sold) × Budgeted average unit contribution margin.
• D)(Actual quantity sold − Budgeted quantity sold) × Actual average unit contribution margin.

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Definitions:

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