Increasing Customer Value Occurs When

question 81

Multiple Choice

Increasing customer value occurs when

• A) the customer receives more benefits.
• B) the customer perceives a greater gap between benefits and sacrifice.
• C) customer costs are reduced.
• D) none of these.

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Definitions:

Business Friendship

A friendly relationship between individuals who engage in business transactions, aiming to create a positive, cooperative environment.

Business Friendship

refers to a relationship between professionals that, while based on mutual business interests, includes elements of personal connection and trust.

Acquaintances

People one knows slightly, but who are not close friends, often playing roles in professional networking or casual social interactions.

Customer Service

The support and assistance provided by a company to those people who buy or use its products or services.