Use the Following to Answer Questions 16-18

question 19

Short Answer

Use the following to answer questions 16-18:
In each set, match a concept from Group A to a definition or example from Group B.
-Administering Surveys
Group A
1. Mailed survey
2. Group survey
3. Phone survey
4. In-person survey
5. Electronic survey

Group B
a. Highest response rate of administration methods
b. Has a low initial response rate, often less than 30%
c. Lowest cost of administration methods
d. Does not allow for open-ended questions
e. Allows administration to more than one respondent at a time
f. Uses an interviewer, but it usually highly structured

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Definitions:

Proximity

The physical or psychological closeness between people, which can influence attraction and relationships.

Figure-Ground Reversal

A type of visual perception wherein the figure (object of focus) and the background (surrounding area) can be alternately perceived, often used in the study of visual illusions.

Perceptual Shift

A change in the way one perceives or understands something, often as a result of new information or experiences.

Retinal Image

The image projected on the retina, the light-sensitive surface at the back of the eye, responsible for initiating the process of visual perception.