If a Respondent Is Forced to Choose an Answer from a List

question 14

Multiple Choice

If a respondent is forced to choose an answer from a list of responses, but the respondent doesn't really know anything about the question, the person who designed the survey has taken which of the following into consideration:

• A) Context
• B) Floaters
• C) Double-barreling
• D) Bias
• E) Fence-sitting

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Definitions:

Heuristics

These are rules-of-thumb or shortcuts that simplify decision making and problem-solving, especially in complex situations.

Specialty Shops

Retail businesses that focus on specific product categories, offering specialized selections within those categories.

Framing Effects

Psychological phenomena where the way information is presented affects decision-making or judgment.

Big Box

A large retail store, usually part of a chain, which offers a wide variety of goods and is characterized by its large physical footprint.