How Can Social Media and Digital Technologies Be Both Private

question 7

Essay

How can social media and digital technologies be both private and public information? How does this affect ethics in research?

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Definitions:

Two-Step Flow Theory

A communication theory that suggests information from the media moves in two distinct stages: first to opinion leaders, who in turn pass it on to a wider population.

Early Adopters

Individuals or organizations that begin using a new product, technology, or innovation early in its life cycle, often influencing others.

Diffusion of Innovations Theory

A sociological model that explains how new ideas, practices, or products gain momentum and spread through a specific population or society over time.

Public Awareness

The extent to which the general population is informed about an issue, cause, or brand, often as a result of targeted information campaigns.