Compared to Experiments and Surveys, Participant Observation Has

question 54

Multiple Choice

Compared to experiments and surveys, participant observation has:

• A) Higher generalizability and measurement validity
• B) Higher measurement validity and causal validity
• C) Higher generalizability but lower causal validity
• D) Lower generalizability and causal validity
• E) Lower measurement validity and higher generalizability

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Definitions:

Psychographic Motivations

Psychological factors that influence an individual's behavior and preferences, such as values, beliefs, and lifestyle.

Big Data User

Refers to individuals or organizations that analyze and interpret large volumes of diverse data to uncover patterns, correlations, market trends, or customer preferences.

Active Customers

Consumers who actively engage with a brand or product through purchases, feedback, and participation in loyalty programs.

Amazon

A global e-commerce and technology company offering a wide range of products and services, including online retail, digital streaming, and artificial intelligence technologies.