Use the Following to Answer Questions 16-18

question 5

Short Answer

Use the following to answer questions 16-18:
In each set, match a concept from Group A to a definition or example from Group B.
-Validity
NOTE: Answers from Group B may be used more than once.
Group A
1. Causal validity
2. Cross population generalizability
3. External validity
4. Internal validity
5. Measurement validity
6. Sample generalizability

Group B
a. When a measure measures what we think it measures
b. When findings about one group, population, or setting hold true for other groups, populations, or settings
c. When a conclusion that A leads to or results in B is correct
d. When a conclusion based on a subset of a larger population holds true for the entire population

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, often used for market research, policy making, and social studies.

Demographics

Statistical data relating to the population and particular groups within it, often used for market research.

Beachhead Market

An initial target market a company focuses on penetrating with its product or service as a strategy for establishing a strong presence.

Early Majority

A category of individuals in the diffusion of innovations theory who adopt new technology or ideas after the innovators and early adopters.