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-Using one authentication credential to access multiple accounts or applications.
Economic Needs
The buyer’s need to purchase the most satisfying product for the money.
Stimulus-response Model
A sales model based on the belief that certain stimuli can elicit predictable responses from consumers, guiding sales tactics.
Black Box
The unobservable, internal process taking place within the mind of the prospect as he or she reaches a decision whether or not to buy.
Product Advantage
The unique benefits or features that make a product superior to competing offerings in the eyes of the target market.
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