Define "Environmental Scanning

question 89

Essay

Define "environmental scanning."

Understand the implementation phase of the strategic marketing process, including action item lists and the use of metrics for monitoring.

Grasp the concept of long-range planning within marketing, including the creation of long-range marketing plans and their strategic importance.

Recognize the evaluation phase's role in the strategic marketing process and the types of information required for effective analysis and corrective actions.

Understand generic business strategies and their application to gain competitive advantage in any industry or product area.

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Definitions:

Payroll Tax

Dues extracted from employers or laborers, usually as a percentage of the salary expenditures.

Payroll Tax

Taxes imposed on employers and/or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.

Labor Supply

The total hours that workers are willing and able to work at a given wage rate.

Payroll Tax

Levies charged to both employers and employees, based on a percentage of the wages that employees receive from their employers.