Which B2C Model Does MyPoints.com Utilize

question 9

Multiple Choice

Which B2C model does MyPoints.com utilize?

• A) advertising revenue model
• B) subscription revenue model
• C) transaction fee model
• D) sales revenue model
• E) affiliate revenue model

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Definitions:

Buffy The Vampire Slayer

A popular American television series created by Joss Whedon, which aired from 1997 to 2003, combining elements of horror, drama, and comedy.

Heterosexual

A term describing individuals who are sexually attracted to people of the opposite sex.

Conventionally Beautiful

Aesthetic attributes that are widely accepted and appreciated within a society based on prevailing cultural standards.

Chilly Climate

An environment, often within a workplace or educational setting, that is unwelcoming and may subtly or overtly discourage participation from certain groups of people.