Which B2C Model Does MyPoints.com Utilize

question 9

Multiple Choice

Which B2C model does MyPoints.com utilize?

• A) advertising revenue model
• B) subscription revenue model
• C) transaction fee model
• D) sales revenue model
• E) affiliate revenue model

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Definitions:

Photoperiod

The duration of daylight in a 24-hour period, influencing biological processes in organisms.

Pineal Gland

A small, pine cone–shaped structure that projects from the epiphysis of the diencephalon; produces melatonin; also called pineal body.

Thymosin

A hormone produced by the thymus gland that plays a role in the maturation of T cells involved in the immune response.

Immune System

The body's defense mechanism against pathogens, including both innate and adaptive immune responses.