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Omitted variable bias exists if the omitted variable is
Continuous Innovation
Incremental updates or improvements to a product or service that do not significantly alter consumer behavior but enhance value.
Market Modification
Strategies used by companies to change the characteristics of the marketplace to improve competitiveness and customer appeal.
Discontinuous Innovation
A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.
Market Modification
The process of changing a market’s dynamics, including product offerings, pricing strategies, and customer engagement to achieve better performance or competitive advantage.
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