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Who are the seven primary quality gurus?
Hypermedia Ethnography
Integrates multimedia forms such as videos, sounds, and texts in ethnographic research to provide a more dimensional understanding of cultural practices.
Macroethnography
An ethnographic methodology that examines wider societal patterns through the lens of individual experiences and cultural practices.
Online Ethnography
A research method involving the immersive observation and study of communities and cultures through online platforms and interactions.
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