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In Japan, lifetime employment
Product Innovation
The process of bringing new, improved products or services to market or introducing unique features to existing products.
Peter Drucker
A highly influential thinker and writer on management theory and practice, known for his contributions to the modern business corporation.
Budgetary Forecasts
Predictions about future income, expenditure, and financial performance that guide the budget preparation process.
Marketing Research Process
A systematic approach to identifying a marketing problem, gathering data, analyzing information, and presenting findings to inform marketing decisions.
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