Which of the Following Forecasting Methods Is Most Likely to Be

question 37

Multiple Choice

Which of the following forecasting methods is most likely to be implemented to change an existing quantitative forecast to account for a new competitor in the marketplace?

• A) Market research
• B) Executive opinion
• C) Delphi method
• D) Naïve method
• E) Gamma method

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Definitions:

Price Changes

Adjustments made to the selling price of goods or services in response to market demands, cost of production, or competitive landscape.

Fad Appeal

Marketing strategies that seek to capitalize on a trend or craze among consumers, often with products that may have short-lived popularity.

Counterfeit Beanie Babies

Fake versions of the popular Beanie Babies toys, produced without authorization to imitate the originals.

Craftsmanship

The quality of design and work shown in something made by hand; artistry.