Suppose That You Are Using the Naïve Forecasting Method with Trend

question 66

Multiple Choice

Suppose that you are using the naïve forecasting method with trend to forecast sales. If sales have been declining by 20% per week, and this week's sales amounted to $200, what would your forecast be for next week?

• A) $200
• B) $ 40
• C) $240
• D) $180
• E) $160

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Definitions:

Monopolistic Competitor

A firm that has many competitors, but sells a product that is differentiated from others, allowing for some control over market price.

Product Promotion

A marketing strategy aimed at increasing consumer awareness of a product or brand, generating sales, and creating brand loyalty.

Product Differentiation

The method of differentiating a product or service from competitors in the marketplace to increase its appeal to a specified target audience.

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical, allowing for some degree of market power and product differentiation.