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What are the two categories of quantitative models?
Internet Users
Individuals who use the Internet to access information, communicate, conduct transactions, or partake in social media.
Technology
The application of scientific knowledge for practical purposes, especially in industry, to improve tools, processes, and systems.
Cross-Channel Consumers
Consumers who interact with and make purchases through multiple channels (online, in-store, mobile, etc.), seeking seamless experiences and convenience across all platforms.
Harley Owners Group
A community marketing program and official riding club sponsored by Harley-Davidson, aimed at enhancing the motorcycling experience through organized rides and events.
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