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Supershirtco plans to open a new factory and is looking for a suitable location. They have narrowed their choice down to three locations, Lima, Peru; Rome, Italy; and Nome, Alaska. They have defined four factors and have assigned weights to these factors as follows: wage rates (60), construction costs (20), logistics (10), and climate (10). They then rated the three locations for the four factors, using a scale of one to five. Their ratings are as follows:
(a) Calculate the scores for each location.
(b) According to the model which location should they choose?
Natural Drive
Intrinsic motivations or biological imperatives that guide behavior, such as hunger, thirst, or the drive for survival.
Carl Rogers
A pioneering psychologist known for developing client-centered therapy and emphasizing the importance of the self and unconditional positive regard.
Superiority
A belief in or perception of being better or more important than others.
Collective Unconscious
A concept proposed by Carl Jung, suggesting that part of the deepest unconscious mind is genetically inherited and common to all human beings, containing universal archetypes.
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