Consider the following information.
Definitions:
Customer Loyalty
Refers to the dedication of customers to repeatedly purchase from the same brand, influenced by positive buying experiences and satisfaction.
BCG Growth-Market Share Matrix
A strategic planning tool developed by the Boston Consulting Group, which helps companies analyze their business units or product lines based on relative market share and market growth rate.
Strategic Business Units
Subsidiaries or divisions within a larger corporation, each focusing on a specific market segment or strategic goal.
Market Shares
The percentage of an industry's sales that a particular company controls, indicating the company's strength in the market.
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