A Demand-Based Option in Which the Marketing Tries to Shift

question 6

Multiple Choice

A demand-based option in which the marketing tries to shift demand patterns to minimize demand fluctuations is called

• A) hyperactive
• B) inactive
• C) proactive
• D) reactive
• E) retroactive

Understand the basic concepts of phobias and their psychological underpinnings.

Comprehend various therapeutic techniques used to treat phobias and anxiety disorders.

Recognize the role of conditioning in the development of phobias.

Identify the differences between specific phobias, social anxiety disorder, and panic attacks.

---

Definitions:

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed expenses and then contribute to profit.

Variable Expenses

Costs that vary directly with the level of production or sales volume.

Break-even Point

The point at which total costs and total revenues are exactly the same, yielding neither a profit nor a loss.

Degree of Operating Leverage

The degree of operating leverage is a financial ratio that measures the sensitivity of a company's operating income to its sales, indicating how earnings before interest and taxes are affected by sales volume.