What Information Does U

question 85

Multiple Choice

What information does U.S. GAAP require to be disclosed for a major customer?

• A) The identity of the customer.
• B) The operating segment reporting sales to the customer.
• C) The geographic area of the customer.
• D) The percentage of sales derived from the customer.
• E) The length of time the customer has been a customer of the company.

---

Definitions:

Advertisement

A marketing communication intended to inform, persuade, or remind consumers about a product or service, typically paid for and disseminated through various media channels.

Radio Advertising

A marketing strategy that uses radio stations to broadcast commercial messages to targeted audiences, leveraging the auditory medium to extensively reach listeners.

Direct Marketing

Advertising that communicates directly with consumers and organizations in an effort to provoke a response.

Consistent Message

A communication strategy that ensures all messages shared across various channels are uniform in content and tone, enhancing brand recognition and trust.