A Consumer Psychologist Wishes to Determine Whether Playing Music Increases

question 28

Multiple Choice

A consumer psychologist wishes to determine whether playing music increases sales. The owner plays no music, soft rock, classical, or jazz and notes the sales for 28 people under these conditions. The following numbers are in dollar amounts per shopper. $\begin{array} { c c c c } \hline \text { No Music } & \text { Soft Rock } & \text { Classical } & \text { Jazz } \\\hline 128 & 57 & 87 & 55 \\101 & 32 & 40 & 24 \\157 & 93 & 21 & 95 \\196 & 35 & 92 & 19 \\163 & 58 & 55 & 60 \\144 & 61 & 59 & 85 \\170 & 82 & 39 & 54 \\\hline\end{array}$
-The mean squares within groups (MSW) is

• A)727.155
• B)15,483.667
• C)21.293
• D)46,451.000

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Definitions:

Client

In computing, a client is a piece of computer hardware or software that accesses a service made available by a server through the network.

E-commerce

The buying and selling of goods and services over the internet, encompassing a wide range of online business activities.

B2C

Business-to-Consumer, a business model where companies sell products or services directly to individual consumers.

C2C

Consumer-to-Consumer, a business model that facilitates commerce between private individuals on the internet.