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Cutler, Penrod, and Dexter (1990) conducted several experiments exposing mock jurors to expert testimony about the accuracy of eyewitnesses. The authors of this study found that participants who were NOT exposed to the expert testimony:
Brand Manufacturer
A company that produces goods under its own name, as opposed to manufacturing products for other companies or brands.
Retail Pricing
The process of determining the selling price of products in retail stores, taking into account factors like cost of goods, market demand, and competition.
Trademark Status
The legal standing of a trademark, indicating its registration and protection status under trademark law.
Brand Names
The names given to products or services by companies to distinguish them from competitors' offerings and build brand identity.
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