To Reduce Error and Bias, a Test Should Be "Double

question 18

Multiple Choice

To reduce error and bias, a test should be "double blind," which means that:

• A) the analyst does not know the answer and does not know he or she is being tested.
• B) the analyst does not know he or she is being tested and does not know the procedure.
• C) the examiner is given routine testing twice a year.
• D) the examiner is given routine testing twice a year while being blindfolded.

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Definitions:

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristic.

Total Market

The entire pool of potential customers for a product or service, encompassing all segments and demographics.

Identifiable Groups

Collections of individuals or entities that can be distinctly recognized based on certain characteristics or criteria.

Elicited Set

A group of relevant brands or products that a consumer recalls and considers during the decision-making process.