Which of the Following Is NOT a Criterion for a Process

question 9

Multiple Choice

Which of the following is NOT a criterion for a process to be called automatic?

• A)It occurs very slowly.
• B)It consumes few cognitive resources.
• C)It occurs without intention.
• D)It is unconscious.

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Definitions:

Retrieval Set

A subset of brands or products that a consumer can readily bring to mind from memory when considering a purchase decision in a particular category.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.

Stages Of Memory

Refers to the steps through which information passes, typically including encoding, storage, and retrieval of information.

Purchase Process

The series of steps that a customer goes through when deciding to buy a product or service, from recognizing a need to post-purchase evaluation.